Top 5 Highest Brand Value Cricketers in 2025
In terms of earning money, Team India’s cricketers are far ahead of other players around the world today. The top stars of Indian cricket earn good money not only through their match fees and prize winnings, but also through ads, social media sponsorships.
The brand value of cricketers is actually the commercial value of a player beyond the performance on the field. This shows how much skill and influence the player has. They get sponsorship money by looking at their performance on the field, popularity, fan base, media presence. Today we will tell you about those 5 Indian cricketers whose brand value is the highest at the moment.
5. Hardik Pandya – 322 Crores
Hardik Pandya is at number five on this list. The Baroda all-rounder has been playing for India since 2016. He is the current captain of Mumbai Indians in the Indian Premier League (IPL) and has also led the Indian team in white-ball cricket. Hardik is a seam-bowling all-rounder, a rare breed in Indian cricket.
He is also very popular among fans for his never-say-die attitude and ability to perform well under pressure. With the Indian team, Hardik has won the 2024 T20 World Cup and the 2025 Champions Trophy. Meanwhile, he has won five IPL titles. Hardik Pandya has 40.8 million followers on Instagram. He has 10.8 million followers on ‘X’. His brand value is INR 322 crores (about $38.4 million).
4. Rohit Sharma – INR 344 crore
Rohit Sharma has been a part of the Indian team since 2007. In February 2022, he took over the captaincy of India in all three formats. He has already won the 2007 T20 World Cup and the 2013 Champions Trophy as a player. In 2024 and 2025, he won the T20 World Cup and the Champions Trophy as captain respectively. Apart from his international trophies, Rohit also has six IPL titles. Five of them have come as the captain of Mumbai Indians.
Famously known as the Hitman, Rohit is one of the most respected cricketers in India. Apart from his brilliant batting, fans also love his sense of humour and witty style. He has 43.9 and 24.2 million followers on Instagram and X respectively. The 38-year-old Rohit has a brand value of Rs 344 crore (about $41 million).
3. Sachin Tendulkar – INR 766 Crore
Sachin Tendulkar is considered by many as the best batsman of all time. The legendary cricketer spent 24 years in international cricket, and saw the Indian team go from strength to strength. He won the ODI World Cup in 2011 after a long wait. He retired from international cricket in 2013. In the last 12 years, he has worked as a commentator for a short time, while he remains an icon for the Mumbai Indians.
Tendulkar also took fans down memory lane by participating in the Legends League and playing some great innings. He has a tremendous fan following even after retiring from cricket. Fans cheer him on whenever the cameras capture him in the stadium. He has also been doing several endorsements and he looks very comfortable in his roles. The former India captain, who has scored more international runs than any other batsman, has 50.6 million followers on Instagram. On X, he has 40.8 million followers. His brand value is Rs 766 crore (about $91.4 million).
Also read: Top 5 clothing brands owned by Indian Cricketers
2. MS Dhoni – INR 803 crore
MS Dhoni retired from international cricket on August 15, 2020. He is the most successful Indian captain of all time, having led the Men in Blue to victory in the 2007 T20 World Cup, the 2011 ODI World Cup and the 2013 Champions Trophy. He is also a five-time IPL-winning captain. Dhoni’s fan following is immense as his IPL franchise – Chennai Super Kings – enjoys tremendous support wherever they play in the country. CSK’s away support in the 10-team tournament is second to none.
Dhoni is not very active on social media. Still, his number of followers is commendable. He has 49.7 million followers on Instagram. On the other hand, the iconic cricketer has 8.5 million followers on X. The 43-year-old Dhoni is seen in advertisements for several big brands. He has established himself as one of the most trusted celebrities in the world. His brand value is INR 803 crores (approximately $95.6 million).
1. Virat Kohli – INR 1,912 crores
Virat Kohli is one of the best batsmen of all time. He was Tendulkar’s disciple early in his career and learned a lot from the Little Master. The Delhi batsman took his legacy forward. Kohli has broken many of Tendulkar’s records during his illustrious career. The 36-year-old Kohli led India across formats and led the team to the final of the World Test Championship. Kohli will always be remembered for his aggressive and positive captaincy in Tests where he used to motivate his team to victory and was not satisfied with a draw.
Under his leadership, India became a very strong force in overseas conditions. Virat, the face icon of Royal Challengers Bangalore, is seen in advertisements of popular domestic as well as international brands. His brand value is INR 1,912 crores (approximately $227.9 million). Kohli is the most followed cricketer on Instagram and X with 271 and 67.8 million followers respectively.
