In what comes as a proud moment for Kannadigas and dairy farmers in Karnataka, the Scotland cricket team on Wednesday unveiled its new ICC T20 World Cup jersey with Karnataka Milk Federation’s (KMF) Nandini logo.
The Nandini logo is featured in the leading arm of the jersey in both English and Kannada. The jersey was launched in Edinburgh by members of the playing squad.
The Nandini brand, which is a household name in Karnataka, is sponsoring Scotland and Ireland teams in the forthcoming T20 World Cup. The tournament is set to begin from June 2 in the West Indies and the USA.
According to KMF officials, the sponsorship amount is around Rs 2.5 crore per team. Further, the KMF is also launching Nandini Splash, a whey-based energy drink in the US during the tournament.
Talking about the development, Karnataka Chief Minister Siddaramaiah said on X, “Our commitment to showcasing the state’s high-quality dairy products and the hard work of our farmers to the world is commendable. It’s crucial in shaping Nandini into a global brand. This time, Nandini aims to conquer and enthral in the World Cup, delighting Kannadigas everywhere.”
The brand name and logo that was written in Kannada was seen on the sleeves of players’ T shirts that were launched on Wednesday. In an X post, Cricket Scotland wrote, “Cricket Scotland and Karnataka Milk Federation are pleased to announce Nandini as the official sponsor of the Scotland men’s team at the ICC Men’s T20 World Cup 2024.”
Speaking to news agency PTI earlier, KMF managing director MK Jagadish said, “We are going to sponsor both the Ireland and Scotland cricket teams in the T20 World Cup. Our brand will be displayed during the matches.”
Nandini is also stepping up into the energy-drink market in the United States with ‘Nandini Splash,’ a whey-based energy drink. “We want to make Nandini a focus point in the World Cup. Whey-based energy drinks will be available in the US market during the tournament, and it is going to be a global brand,” Jagadish further said. The T20 cricket world cup will begin from June 4, soon after wrapping up the ongoing IPL.
